Bluesky is an innovative decentralized social media platform that empowers users by offering greater control over their data and online interactions. Since the recent US elections, it has attracted over one million users, many of whom are looking for alternatives to Elon Musk’s platform, X.

Initially conceived within the framework of Twitter, now rebranded as X, Bluesky has since established itself as a distinct entity.

This platform utilizes a federated structure that connects multiple servers, enabling individuals to interact across various independent social networks while retaining authority over their content and privacy.

In contrast to centralized social media giants like X and Facebook, which are governed by single organizations, Bluesky seeks to address key issues such as censorship, concerns regarding data privacy, and centralized authority.

Ownership of Bluesky

Bluesky is managed by Bluesky PBLLC, a public benefit limited liability company, which operates independently, despite its origins linked to Twitter’s infrastructure.

The platform was established by Jack Dorsey, Twitter’s former CEO, in 2019 as part of an initiative aimed at investigating decentralized technologies.

Bluesky officially separated from Twitter in 2021, gaining its independence, while Dorsey continues to provide advisory support.

As a public benefit company, Bluesky is dedicated to enhancing user control, upholding privacy, and facilitating freedom of expression in a transparent environment devoid of corporate influence.

Reasons Behind the Shift to Bluesky from X

After the US elections, Bluesky saw a dramatic influx of new users, adding 700,000 registrations in just one week, predominantly from the US and UK, as disenchanted X users searched for alternatives.

Since Elon Musk’s acquisition of Twitter, the platform has attracted criticism surrounding content moderation issues, an increase in spam content, and the prevalence of offensive posts, particularly following Musk’s support for Donald Trump.

Bluesky has garnered attention from notable figures, such as US Congresswoman Alexandria Ocasio-Cortez, who has endorsed it as a more inclusive digital environment.

Bluesky’s Competitors

Bluesky faces competition from various other social media platforms. Threads, Meta’s answer to Twitter, stands out as a key rival, boasting 275 million active monthly users.

Another competitor is Mastodon, which functions as a decentralized social network relying on a federation of servers.

Nostr, which is gaining traction for its focus on privacy and resistance to censorship, is also making its mark.

Hive Social, merging features of both Twitter and Instagram, offers a community-focused environment that emphasizes user autonomy and custom personalization options.